(Un)responsive design

(Un)responsive design

Responsive design used to be a big thing, back in the day.
The increase in mobile traffic, which surpassed desktop traffic in 2015, gave us no choice but to take the mobile users under consideration. As designers, developers or product manager — we had to provide a whole and functional experience, regardless of the user’s screen size or device.

A more interesting plot twist, is the “un-responsive” mobile approach some of the big players are taking.
It seems that giving a functional experience in the mobile web is a thing of the past.
The new objective is to twist the user’s arm into fulfilling their business goals, by all means necessary. No matter how aggressive those might be.